What are you reading right now that everyone else should be reading? Why?
Two of my favorites right now - Sell More Faster, by Amos Schwartzfarb, and Building A Storybrand, by Donald Miller.
Sell More Faster - Amos gives an easy to follow framework for finding and validating product/market fit as fast as possible.
Building A Story Brand - Learn how to take the information you discover with Amos’ method in Sell More Faster and turn it into brand/product messaging that will influence every piece of content your write - website, email, slide decks, everything.
Both books are easy reads and flow well. Both have been really helpful in understanding how to craft sales and marketing content that is aligned with a target buyer.
I can't get enough of Ben Horowitz's books: The Hard Thing About Hard Things and What You Do Is Who You Are. They are both amazing reads and I highly recommend them.
Never Split the Difference: Negotiating As If Your Life Depended On It is a really good book if you are interested in learning about how to negotiate and some cool strategies on how to get to "no" to start the negotiation. I enjoyed a lot of the example anecdotes the author provides which apply specific tactics in different situations, from hostage negotiation to salary negotiation.
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